I’ve been tracking how quick commerce has moved from novelty to expectation in India’s major cities. It is clear this model is redefining consumer habits and brand strategies in real time.
Thanks! Absolutely — in India’s metros, quick commerce has gone from “fun experiment” to “how we shop” in just a few years. It’s fascinating to see how this shift is reshaping everything from product mix to last-mile operations, and how brands are now designing campaigns and SKUs specifically for the 10-minute basket.
Nice article.
I’ve been tracking how quick commerce has moved from novelty to expectation in India’s major cities. It is clear this model is redefining consumer habits and brand strategies in real time.
Thanks! Absolutely — in India’s metros, quick commerce has gone from “fun experiment” to “how we shop” in just a few years. It’s fascinating to see how this shift is reshaping everything from product mix to last-mile operations, and how brands are now designing campaigns and SKUs specifically for the 10-minute basket.